Mr Gavin Scott Coates Graphic Design

The Tree of Design, Arbor intentionem

Gavin Coates

‘The Tree of Design’, admittedly not quite in the same league as its proverbial precursor ‘The Tree of the Knowledge of Good and Evil’, is here presented as a metaphor for the landscape design process.

Below the soil surface lies the realm of reality, above it the world of dreams. Our tree is anchored in reality, while its crown reaches up towards the sunlight of dreams and aspirations! The air represents inspiration, art and humour. The rain of curiosity and research waters the roots of knowledge. As plants convert light energy into chemical energy by photosynthesis, so our ‘Tree of Design’ can convert dream energy into reality.