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Amic Ho Graphic Design

MCSD
Hong Kong

Profile description

Dr. Amic G. H is a design scholar, researcher, typographer and brand designer.

Amic received his formal design training on Doctor of Philosophy in Design (with gradating GPA of 3.9 out of 4.0), Master of Design, BA (Hons) in Design (Visual Comm.) and Higher Diploma in Multimedia Design (Dist.) from School of Design, The Hong Kong Polytechnic University.

Amic’s pedagogy and design interests focus on Typography and Branding. His research interests include Typography, Emotion & Design and User Experience in Visual Communication, with particular interest on investigating the interaction between typography (graphic designs) and emotion, to empower the communication of typography through different applications of new approaches. Besides, he also explores the roles of emotion in design, as a touch point for designers to connect with target audiences and how emotion could intensively affect the designer to create and motivate the users in the design experience.

Amic served as the scientific board member of International Conference on Affective and Pleasurable Design, AHFE; reviewer of several design journals such as International Journal of Design Research and International Journal of Food Design

His research has been published in different academic journals, conference paper and proceedings; focus on emotion & design, typographic design and emotion in design process and users experience. His recent research projects included: Shaping the New Typography: Emotion Typography and Hong Kong Design Story: Development of Typography.

Among these, Amic participated in different design competitions and received awards like Graduate Scholar Award 2010, 4th International Conference on Design Principles and Practices, Innobrand -Young Design Talent Award 2007, ICOGRADA, International Logo Biennial Award, VIS 2006, etc. Previously, Amic also worked in several brand design & consultancy and design marketing communication groups for different clients all over the world; particularly in annual report and brand identity design. His designs strongly developed with typographic forms of communication, with particular interested on type structure and visual harmony.