Marcus Bowring Product Design

United Kingdom - East of England

SMART Learning Guitar - Guitar Mentor

Guitar Mentor is a SMART learning guitar specialized for beginner and intermediate guitarists. The product and the app interacts with the learner using various psychological learning theories to motivate and encourage further practice. The learning process is personalized for each player and is designed to allow the learner to taste success early.

The physical design of the guitar is optimized for comfort. The fretboard is integrated with LEDs, visually indicating where the learner should place their fingers. It also has an integrated SMART speaker, guiding the player through the learning process.

Dobutsu Range - Astro Lighting

This was a live project with Astro Lighting to design a suite of hotel room lights. This range called ‘Dobutsu’ is inspired by origami, using sharp edges and smooth surfaces.